The Eday Group, Inc., was established in 2003 for one purpose -- to put great ideas into action. (Eday is the phonetic spelling of "idée," the French word for idea.) Since founder Michelle Toma Olson's background, not to mention her passion, is in beauty products, the company's first launch was Nailtini, the only line of nail lacquer developed to maximize the creativity of the user by "cocktailing" different shades. With its peerless performance, hip sensibility and clever, tongue-in-cheek attitude, Nailtini was an instant hit, so it was only fitting that Liptini followed. Stay tuned for more innovative launches, each one dedicated to putting a great idea into action and keeping the momentum going.
Great ideas aren't limited to great products. The greatest idea of all is to give back to the community that supports us. The Eday Group, Inc., gives back in socially responsible ways, such as donating product to women's charities and service organizations. Nailtini and Liptini are about cocktails for nails and lips - the only cocktails you can safely overindulge in - not alcohol consumption. Spreading this message of responsibility by supporting anti-drunk-driving organizations is one way Eday can continue to give back and accomplish its goal of maintaining a social conscience.