Falconnable: although it claims to be a French company is actually a wholly owned subsidiary of the Lebanese private equity firm M1 Group. The original company started as a custom tailor shop that Jean Goldberg opened in 1950 on Rue Paradis in Nice, France. By 1958 the small tailor shop was making custom tuxedos for Hollywood stars that were in the Cote d'Azur for the annual Cannes Film Festival . In 1961 Jean Goldberg's son, Albert, took over the shop and renamed it Façonnable, a variation of the word "Façonner," which means "to create." Under his watch the company expanded and in 1973 opens its first boutiques in Monte Carlo , Cannes , Saint-Tropez , Lyon , and Marseilles , however it was not until 1984 that Façonnable opened an outlet in Paris.